About Digital Storytelling

Stories are used many times in daily life due to their impact on people. In a marketing perspective, stories have the power to tie up emotions, persuade the consumers and generate connection between consumers and the brands.

With an interdisciplinary approach fed by both art and marketing, a digital storytelling framework has been created to contribute to academicians and marketing professionals in the field of marketing.

Applying the framework and the elements of digital storytelling are strongly suggested to brands and companies that are aiming to connect with their customers emotionally and create loyalty with their brands.


About Elif Yilmaz, Ph.D

Yılmaz graduated from the Department of Business Administration at Marmara University in 2008 and started the Pre-MBA program at the University of California, San Diego in the same year. During her studies in the US, she started working as a Marketing Coordinator at a start-up company called Ecowatt.

After completing her education in the United States, she worked on brand positioning and communication of İnci Battery and its brands for Turkey and Global markets at İnci GS Yuasa Battery, Marketing department. She also completed her Master’s degree in Communication Strategies and Public Relations at Ege University.

In 2014, she joined Asaş Aluminum Marketing Department and in 2015, she started her PhD in Marketing at Istanbul Bilgi University.
Assigned to Mutlu Battery in 2016 as Global Marketing and Turquality Project Management, Yılmaz served the brand for more than 3 years.

In 2019, she was promoted to the position of After Sales Marketing Manager at Nissan Motors, responsible for Africa Middle East and India, affiliated to the United Arab Emirates. She also completed her PhD with her thesis on “EFFECTIVE STORYTELLING IN DIGITAL MARKETING: A PROPOSED FRAMEWORK”.

Yılmaz serves for brands that want to be effective in digital platforms.

Why “Digital Storytelling”?


We would like to assist you in enhancing your impact on digital platforms by empowering your brand with digital storytelling.

For more information, please fill in the contact form and let’s build your brand together for digital platforms.