Stories are used many times in daily life due to their impact on people. In a marketing perspective, stories have the power to tie up emotions, persuade the consumers and generate connection between consumers and the brands.
With an interdisciplinary approach fed by both art and marketing, a digital storytelling framework has been created to contribute to academicians and marketing professionals in the field of marketing.
Applying the framework and the elements of digital storytelling are strongly suggested to brands and companies that are aiming to connect with their customers emotionally and create loyalty with their brands.
